Massive backlink on Reuters for our client with reactive PR

This is how we’ve done it:

✅ We’ve seen the hype about the new social media BlueSky

✅ We’ve checked their traffic on Similarweb

✅ Similarweb showed that their traffic rose to 5.7 million on Nov. 16

✅ We put the above insight in a mail and sent it to a journalist from Reuters who we knew would write about this topic, based on a previous relationship with them.

✅ The link went live within a day.

Digital PR doesn’t always have to report on massive datasets.

Sometimes, discovering simple trends can land you massive links, if pitched to the right journalist, at the right time.